Welcome to Menswear Fashion Week 2013. We are thrilled to be bringing you our 4th year of this unique event. We are currently in the process of putting together a great week of shopping, fashion shows, and entertainment for you.

As we progress toward our final dates, we'll be sharing our news with you right here. Be sure to check back often to see what happens. We have exciting things planned and you won't want to miss out on our special previews, blogs, and sneak peeks.

Don't forget to mark your calendars for April 19th to the 27th. The sims will be open and we'll be sharing exclusive designs from the hottest male clothing designers on the grid. Our fashion shows will be unparalleled and we'll have hot industry parties that you won't want to miss. We're looking forward to seeing you there.

Cyborg

Futuristic Fashion at MWFW 2013

Written by Merrick Genesis on . Posted in MWFW 2013 Blog

As Menswear Fashion Week 2013 approaches, we take a look at the event’s overall theme: Futuristic Fashion. Second Life provides designers with a great level of freedom when it comes to creation and their creativity translates into a wealth of styling options that enhances our ability to take our fashion from the present into the future.

Futuristic Fashion Cyborg

Cyborg Styling

Partially organic, partially mechanical, the cyborg captured the imagination in 1970 with the bionic man and has been a frequent figure in science fiction and comic books. The blending of human and robot provides an increase of skills unknown by humans without technological enhancements.

Futuristic Fashion Tron

Trendy Tron

Finding oneself in a digital world within a computer system may not seem like a very foreign concept to Second Life residents, but if our physical bodies were whisked into the grid, we might find ourselves a bit shocked. The Tron movies follow the adventures of a man and his son as they become digital in order to explore a digital world. Of course, their fashion matches their adventure. We wouldn’t expect anything less.

Futuristic Fashion Mad Max

Mad Max Mode

When technology is scarce and the rules of society have changed, fashion also changes. Mad Max Beyond Thunderdome provides a unique view of futuristic fashion when technology isn’t at the forefront of civilization.

Alien Aesthetic

Alien Aesthetic

No exploration of futuristic fashion is complete without delving into the world of alien couture. What would E.T. wear? While past ideas have been less than flattering (even for the era), we can imagine an extraterrestrial species with a flair for style. Cones, curves, arcs, and spikes add a sense of another world to our wardrobes, welcoming intelligent life with clothing that is alien without losing its aesthetic.

Future, Fashion, Fantasy

Future, Fashion, Fantasy

We are only limited by our imaginations as we create our futuristic fashion as we explore the offerings from various designers. When it comes to styling our fantasy can be reality. The addition of mechanical elements, glow, the perfect rips, angles, and unique cuts gives us the chance to explore our own ideas of what the future of fashion may be.

 

postcardNYC

MWFW 2013 Icons Visit New York City

Written by Merrick Genesis on . Posted in MWFW 2013 Blog

MWFW 2013 Icons in NYC

 

It’s been a great stay in New York City for the Menswear Fashion Week 2013 icons. The trio is exhausted after so many days and nights of endless shopping, exploring and entertainment. Derby was particularly thrilled about visiting Central Park, despite the fact that a few birds decided to change his sleek black look into a polka-dotted mess. After visiting a dry cleaner to get cleaned up, the group enjoyed The Phantom of the Opera and an exquisite late dinner before passing out, exhausted, at their hotel room.

Visiting the Metropolitan Museum of Art proved to be a mistake when Stache was mistaken for a sculpture and subjected to several minutes of criticism before storming out, swearing that he’d never return. He finally calmed down as the group visited the Bronx Zoo, where they enjoyed watching the animals and the people. Derby, Stache, and Tie are on their way to a new location while the Menswear Fashion Week 2013 group works hard preparing the event for the final stop on their vacation.

You can take part in Derby, Stache, and Tie’s wonderful adventure by locating one of our MWFW 2013 Kiosks in any of our participating designer’s stores and clicking on it. You will receive an attendee package. Simply open it…choose your favorite MWFW 2013 ICON and wear it along with the alpha layer to the fashion shows, shopping, and other events at Menswear Fashion Week 2013. Remember to remove all other system clothing, sculpts, huds, aos, and scripted items you wont need them when you are one of the fabulous MWFW 2013 ICONS! Derby, Stache, and Tie would never be caught in anything else!

MWFW Icons in Rio de

MWFW 2013 Icons Visit Rio de Janeiro

Written by Merrick Genesis on . Posted in MWFW 2013 Blog

MWFW Icons in Rio de Janeiro

MWFW 2013 icons, Derby, Stache and Tie arrived in Rio de Janeiro, primed to take in the beaches, nightlife and culture of this beautiful city. When they arrived at their hotel near the sultry Cobacabana Beach, Derby and Tie discovered that Stache had stuffed their suitcases overflowing with feathers and sequins. Unfortunately, they were too early for for the famous Carnival, which takes place in February of 2014, so Stache had to content himself with wearing the glittery garments to the beach at Ipanema.

While Stache would have liked to spend the whole visit on the beach, Derby and Tie insisted on taking in some culture and dragged him to visit the iconic statue of Christ the Redeemer that rises above the city. Unfortunately, their close inspection of the statue’s face wasn’t exactly appreciated and they were roundly booed by the more devout visitors.

Their presence was more welcome at the Museu de Arte Moderna, where they were taken as an aspect of the abstract landscape designed by Brazilian architect Robert Burle Marx. The icons enjoyed their dinner at Porcão Rio’s, a popular restaurant in the Parque do Flamengo, before heading out to the  Lapa neighborhood for an evening of music and samba dancing. Derby had too much to drink, Tie came all undone and Stache’s feathers tickled all of his dance partners.

Join Derby, Stache, and Tie on their adventures by locating one of our MWFW 2013 Kiosks in any of our participating designer’s stores and clicking on it. You will receive an attendee package. Simply open it…choose your favorite MWFW 2013 ICON and wear it along with the alpha layer to the fashion shows, shopping, and other events at Menswear Fashion Week 2013. Remember to remove all other system clothing, sculpts, huds, aos, and scripted items; you won’t need them when you are a fabulous MWFW 2013 ICON! Derby, Stache, and Tie would never be caught in anything else!

October’s Trending Fashion Chamber at MWFW 2013

Written by Merrick Genesis on . Posted in MWFW 2013 Blog

october's trending fashion chamber - Copy (2)

October’s Trending Fashion Chamber has been bringing top of the line products at discounted prices to Second Life for quite some time and Menswear Fashion Week 2013 is pleased to announce that October Bettencourt has joined us to bring some incredible male items to her chamber at the 2013 event. October took a moment to share some insight into OFTC and her views on Menswear Fashion Week with us.

MWFW 2013: How did you begin October’s Trending Fashion Chamber?

October Bettencourt: Actually a few friends thought that it would be a great compliment to the modeling contest that I run that is based upon challenges of real life designers. October Trending Fashion Chamber (OFTC) coincided with a revamp and launch of the modeling contest, Face of October.

MWFW 2013: What is the concept behind October’s Trending Fashion Chamber?

OB: To deliver quality products from a variety of top designers from 75L to 300L. Everyone is always looking for a great deal and I wanted to provide a store that would have items that everyone would like from the average person to SL fashion models. Fashion should be for everyone, but most importantly it should be affordable.

MWFW 2013: What will your designers bring to Menswear Fashion Week 2013?

OB: The designers featured in October’s Trending Fashion Chamber are excited to showcase some of the menswear items. The will offer stylish mesh and non-mesh designs, poses and even jewelry.

MWFW 2013: What are your thoughts on Menswear Fashion Week 2013?

OB: Men’s fashion is an under-served market in SL. Even when you search for items for men on Marketplace the results are nowhere close to the amount of items available for women. MWFW showcases that men love fashion and need to be represented in more than just jeans and t-shirts or tuxedos. I am excited to see what is instore for MWFW 2013.

MWFW 2013: Is there anything else you’d like to add?

OB: Men, if you really want to win a woman’s heart change up your style to show her a surprise. Most men I know have one or two hairs in their inventory and wear the same clothes everyday. Women love surprises, especially when you do it with them in mind. That is giving her Valentine’s Day more than once a year! If you do well with your lady love on Valentine’s day, imagine how happy she would be if it happened a couple times a month!

October's Trending Fashion Chamber: October Bettencourt